Sep 3, 2008

Promoting Shooting

HunterShooter has been in a state of metamorphosis since its inception. Originally, I was looking to create a tiny (about 2000-3000 folks), somewhat elite group of shottists focused on field marksmanship.

Membership would be open to anyone, but the only hunters likely to be interested are those with similar interests. Member and club information was managed in a simple desktop database application and through a 10-20 page quarterly newsletter. The complete information to actually participate and setup events was published in a 108 page Instruction Manual.

I soon learned a few things the hard way.

In order to sign up 2000 folks as active, card-carrying members I’d have to figure out a way to get the word out several times to at least a quarter million potentially interested people.

Consider the NRA, with a $100 million annual budget, 130 years of experience and four million members. They haven’t figured out a way to create a shooting event that attracts more than 50,000 participants, a scant 1.25% of the members who pay to receive NRA literature.

The gun industry as a whole has little intention of doing anything to motivate the majority of end users (gun owners) to become skilled, or just competent, with their firearms. Of the 130+ publishers and shooting/hunting companies and organizations I’ve contacted with the notion of organized shooting events for big game hunters, I can count on one hand the number who even bothered responding (and I wasn’t even begging for money!)

Admittedly, this operation is small potatoes right now, but there isn’t any interest to do this anywhere else. The problem isn’t that they won’t promote HunterShooter; the problem is they won’t promote anything that will motivate the rank-and-file venison fetcher to get more range time in.

In an attempt to rectify this situation, I penned a couple articles and submitted to American Hunter and American Rifleman magazines. The articles were to inform the NRA membership about NRA programs that can help hunters, namely Sporting Rifle and the Marksmanship Qualification Program. I made no mention of HunterShooter or any non-NRA program.

However, despite the fact I'm a Life Member, the editor rejected the queries because
"Unfortunately, that subject just doesn't fit in well with the mix of articles we are planning for the next year's issues of the magazine, so we can't encourage you to try it for us.”
It isn’t my lousy skills as a writer that were rejected, because the editors never looked at the manuscript. They rejected the notion of promoting their own programs to the big game hunters among their membership because “…that subject just doesn't fit in well…”

WTF?

I’ve been running things in a “monkey see, monkey do" fashion, modeling this program after all other shooting programs and that was a huge mistake. History has proven that even the best shooting programs are dismal failures. A bold statement? Consider that organized marksmanship outdates baseball and football and compare which entity is a failure or success.

Some time ago I went to attend a High Power match. I had never been to this particular range before, so when I arrived in a nearby town I stopped at a gas station for directions. Not a single person living and working ten miles from that range had even heard of it, including a thirty-something who told me, “Look, buddy, I’ve lived in this town all my life and I don’t know where you’re talking about.” This wasn’t the first or last time I’ve experienced this.

Anti-Gun attitudes are a symptom of the gun industry's inability to promote events. Gun owners remain largely unaware of shooting opportunities.

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